BOOKS/REQUIRED ITEMS

Based on the most recent scientific, demographic and financial data available, "Beef Production and Management Decisions, Fifth Edition" examines the biological, ecological, financial, and marketing issues impacting the beef industry today. Harnessing the authors' industry and academic experience, the book explores the demographics, structure, challenges and segments of the industry from a balanced point of view. A must for any professional library, this paperback edition includes concepts of beef quality assurance and devotes chapters to the management of information, the traditions of the business and the future of the industry. Systems philosophy that looks at the biological, ecological, financial and marketing issues impacting the industry. Discusses each segment of the production and processing chain from a management/decision-making perspective. Identifies the significant biological and economic principles that contribute to the profitable and sustainable production of beef cattle. Written by a leading researcher and consultant in the field. This book provides a well of resource and reference material intended for the industry professionals and affiliated professional managers with a detailed evaluation of the demographics, structure, challenges, and segments of the beef industry.

BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, Sixth Edition, uses a precise, step-by-step, scientific approach to explain human behavior. Case studies and examples illustrate key principles.