BOOKS/REQUIRED ITEMS

Drug fundamentals, plus the most frequently prescribed drug classifications - including indications, reactions, examples & more.

In this day and age, social media websites--Facebook, LinkedIn, Twitter, etc.--are crucial to businesses wanting to remain visible in the public eye. You'll learn about these particular media resources in detail through this new 6 page guide, chock-full of information any marketing strategist needs to know. Each aspect of social media is comprehensively discussed, with key terms and their definitions included for extra clarity; in addition, general hints and guidelines are provided to ensure your company gets the most recognition while plugged into the technological pipeline.

Basic & Applied Concepts of Blood Banking and Transfusion Practices, 4th Edition combines logically organized and updated content in a highly readable way that makes difficult concepts easy to understand. This essential text enables you to develop a solid understanding of all areas of blood banking by utilizing common theory, clinical scenarios, case studies, and critical-thinking exercises. Additional content on HIV testing, ABID panels, immunology and serology, HLA, and global blood banking keeps this book current so you're learning the skills necessary to work in the modern lab. Further your knowledge with the QR codes in the margins that link to new images and websites.

Illustrated blood group boxes

provide you with the ISBT symbol, number, and the clinical significance of the antibodies at a glance throughout Chapter 7, Other Red Cell Blood Group Systems, Human Leukocyte Antigens, and Platelet Antigens.

Study questions and critical thinking exercises give you an opportunity to review what you've learned.

Margin notes and definitions highlight important material in each chapter and offer you additional help.

Coverage of advanced topics includes transplantation and cellular therapy, the HLA system, molecular techniques and applications, automation, electronic cross-matching, and therapeutic apheresis.

Chapter summaries recap the most important points of the chapter.

Learning objectives help frame the chapter and set expectations.

NEW! QR codes in the margins

further learning by linking to new images or websites related to chapter content.

NEW! Completely updated content prepares you to work in today's clinical lab environment with lessons about HIV testing and confirmation rules from the CDC, ABID panels, immunology and serology, HLA, and global blood banking.

Superbly illustrated and innovative in its approach, Clay & Pounds Basic Clinical Massage Therapy, 3e, helps readers build a solid foundation in palpatory and muscle anatomy as they master clinical massage therapy techniques.

This stunningly realistic text brings the basic techniques of clinical massage therapy to life by embedding illustrations of internal structures directly into photographs of live models, allowing readers to see exactly what muscle is being worked on, where it is, where it is attached, how it can be accessed manually, what problems it can cause, and one or more techniques for effectively treating it. The result is a vivid representation of the individual muscles that are essential to understanding basic clinical massage therapy techniques.

The updated and expanded Third Edition enhances an already impressive art program with striking new photographs and adds a range of new pedagogical features, including learning objectives, case studies, and icons, to provide students with more help in mastering key concepts and skills.

Hallmark Features Include:

Additional basic/Swedish massage instructions have been added to ensure mastery of key techniques.

More than 550 full-color illustrations show each muscle or muscle group, surrounding structures, surface landmarks, and the therapist's hands.

Clear, pedagogically sound illustrations are drawn by co-author David M. Pounds, an educator and certified medical illustrator.

Technique illustrations include arrows to show the direction of the moving strokes

Muscle sections broken down by Name, Pronunciation, Etymology, Overview, Comments, Attachments, Actions, Caution, Pain Referral Zone, Other Muscles to Examine, and Description of one or more basic treatment techniques prepare readers to provide their clients safe and effective treatment.

New lead author, Laura Allen is a practicing massage therapist, author of multiple books, educator, blogger and clinic owner. For more information about Laura go to www.lauraallenmt.com

New online Lesson Plans are linked to the Learning Objectives, enhancing the book's effectiveness as a teaching and learning tool.

New photographs added to the hallmark art program reflect current best practices and better meet the needs of today's students.

New chapter-opening Learning Objectives align with the ELAP Core Curriculum Blueprint, making the text easier to teach from and improving learning outcomes. For more information about ELAP go to www.elapmassage.org

New Visual Draping Guides throughout the book reinforce proper draping in the context of muscle presentation.

Eight new Case Studies, one for each body chapter, help students integrate the content and see how it applies in practice.

New end-of-chapter Review Questions help students assess their knowledge.